19 July 2012
one for one
And I might be a little bit of a groupie, because tonight I am going to hear the brand's founder, Blake Mycoskie, speak. I'm so (^infinity) excited! The question is: do I wear my Toms? Or is that overkill? You know, like the people that wear the marathon t-shirt they received in the pre-race package during the race?
The subject is, "Start Something That Matters: Transform Yourself and the World Around You." What I'm also wondering is, does that leave room for me to ask why he named it Toms and not Blakes?
If you're trying to share in my excitement, check out this video below. It definitely got me primed for the session.
PS: OK, OK. I lied. I know why it's called Toms (I'd be a bad groupie if I didn't). It started as the Shoes for Tomorrow Project, eventually shortened to Shoes for Tomorrow. But then that wouldn't fit on the label, so they shortened it to Toms. Buy a pair today and they'll give a pair tomorrow.
Super cute. Super perfect.
I just love everything about the company, I think.